Hasbro’s PROJECT ZAMBI Debuts at Toy Fair

ZAMBI THE BABY ELEPHANT will be available for purchase in the fall of 2009 in general and toy retail stores and is available to purchase now on Hasbrotoyshop.com. For more information on PROJECT ZAMBI visit, www.projectzambi.com.

We received our own Zambi a few weeks ago and the girls have been loving “her” so much. I can not get them to leave Zambi alone.

About ZAMBI THE BABY ELEPHANT
ZAMBI THE BABY ELEPHANT (Ages 4 years & up) features soft and cuddly ears and feet that are covered in a special fabric pattern designed by boys and girls from one of the African communities dedicated to caring for children orphaned by AIDS. ZAMBI THE BABY ELEPHANT will blow kisses, raise his trunk, and trumpet his elephant call. He also has a sensor on his trunk, so he can hold onto your finger and “shake” your hand.

About PROJECT ZAMBI
The PROJECT ZAMBI initiative is dedicated to raising awareness of the estimated 12 million children who have lost parents and relatives to the AIDS epidemic in Africa . Hasbro has established the PROJECT ZAMBI Fund within the Hasbro Children’s Fund, which will support organizations that benefit AIDS orphans in Africa .

PROJECT ZAMBI began following Hasbro visits to communities in Zambia that are working to support the widows and children of the AIDS epidemic. A passionate group of Hasbro employees came up with the idea for the global campaign and product to raise funds and awareness of the needs of these children.

To help bring PROJECT ZAMBI to life, Hasbro has introduced ZAMBI THE BABY ELEPHANT, a special edition FURREAL FRIENDS animatronic plush toy. Hasbro has committed to donate 50 percent of the net profits –a minimum of $500,000 (in U.S. dollars) to the PROJECT ZAMBI Fund, part of the Hasbro Children’s Fund, beginning in 2009, and hopes to expand this global campaign to include additional Hasbro products and brands in the years to come. By purchasing ZAMBI THE BABY ELEPHANT, consumers will be supporting programs that work directly with children orphaned by AIDS in Africa .